... understanding of the perceptions shaping the overall image of halal tourism. A new model was developed and tested, incorporating conative factors into the existing theoretical framework to better explain the drivers of tourists’ perceptions and behaviors toward halal tourist destinations. Design/methodology...

... the United Arab Emirates (UAE). Design/methodology/approach A qualitative methodology was used to understand the cognitive, affective and conative images of Australia. A structured categorisation matrix was used to analyse the data so that only aspects fitting the matrix were selected. Findings...