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Keywords: Conjoint analysis
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Journal Articles
Assessing consumer preferences on halal service: the emergence of Sharia hospitals for Muslim consumer
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 22–41.
Published: 17 March 2023
... focused on service quality, directing discussions to the service providers’ perspectives. Design/methodology/approach This study uses choice-based conjoint analysis to examine customer preferences toward Sharia health-care service. There are five attributes with three levels each. To reduce respondent...
