... service behavior intension: mediated effect on attitude of PSA ”, Indian Journal of Science and Technology , Vol. 8 No. S8 , pp. 250 - 257 . Kim , Y. (2002), “ The impact of personal values structures on consumer pro-environmental attitudes, behaviours, and consumerism: a cross-cultural...

... product(s). To some extent, individuals who have a strong sense of religious affiliation s, are likely to participate in the boycott for a long term owing to religious responsibilities and universal brotherhood obligations. Hence, the execution of universal sympathy in the aspect of Muslims’ consumerism...