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Keywords: Consumer−brand relationship
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–20.
Published: 29 June 2026
... 22 02 2026 24 03 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Brand characteristics Brand addiction Compulsive buying behavior (CBB) Consumer−brand relationship Branding In Pakistan’s resourceful marketplace...
