... traits, are less likely to be convinced by others (Cichocka et al., 2024 ; Katz, 1960). Responsible consumption World Values Survey Cultural influence Religious beliefs Abrahamic and Non-Abrahamic countries Sustainability Consumer attitudes Marketing strategies D10 D12 D91...

... moderates the relationship between ego-defensive function and consumer attitude toward advertising. Consumers with a high level of religiosity are more likely to respond less favorably toward the advertising, while consumers who have a low level of religiosity are more likely to respond more favorably...