... Social media controversy Brand sentiment Consumer behavior Consumer boycotts Gaza conflict In the rapidly changing landscape of social media, users share general information and express their political views. This has led to increased research using social media posts to understand public...

...Ili‐Salsabila Abd‐Razak; Asmat‐Nizam Abdul‐Talib Purpose The purpose of this paper is to highlight the globality and intentionality aspects of consumer boycotts among the Muslim dominant markets around the world through the consumer animosity perspective, to provide better understanding...