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Keywords: Consumer culture theory
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (2): 296–304.
Published: 11 June 2018
... in understanding the hijabista culture, which is a growing consumer culture around the globe. Originality/value The research combines the literatures on consumer culture theory, self-transformations and authenticity with regards to the hijab consumption phenomenon. Such relationships were not explored...
