..., this study examines the relationship between consumer ethnocentrism, foreign product judgment and willingness to buy foreign products. Furthermore, the interaction effect of consumer affinity and patriotism are tested in the model. Design/methodology/approach An online survey of 208 millennial Muslim...

...Shahin Akbarov Purpose This study aims to investigate consumer ethnocentrism and determine its impact on actual purchasing behavior in relation to six product categories. It also examines the role of demographic variables as moderators in the relationship between ethnocentric tendencies...

...Samshul-Amry Abdul-Latif; Asmat-Nizam Abdul-Talib Purpose The purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic majority’s consumption of an ethnic minority’s products and services...

...Naveed Iqbal Chaudhry; Sajawal ali Mughal; Javed Iqbal Chaudhry; Usman Tariq Bhatti Purpose This study aims to check the impact of consumer ethnocentrism (CE) and animosity on brand image (BI) and brand loyalty (BL) of Indian made cosmetic products in Pakistan and to check the mediation role...