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Keywords: Consumer loyalty and repurchase intention
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Journal Articles
Khalil Hussain, Muhammad Shahzeb Fayyaz, Amjad Shamim, Amir Zaib Abbasi, Sana Jawed Malik, Muhammad Farrukh Abid
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 293–313.
Published: 31 May 2023
... by investigating the mediating role of consumer repurchase intention of halal cosmetics that further extends the discussion for both theory and practice. Halal cosmetics Trust Quality Religious beliefs Consumer loyalty and repurchase intention Islam is one of the fastest-growing religions...
