Keywords: Consumer perception
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2018) 9 (3): 655–672.
Published: 12 September 2018
... Licensed re-use rights only Consumer perception Islamic banks Adoption of Islamic banking Mixed-method Metawa and Almossawi (1998) found that IB users are most satisfied with the investment accounts. In addition, employees have been highly satisfying in IBs in Bahrain. Naser et al...
Journal Articles
Journal of Islamic Marketing (2011) 2 (3): 259–273.
Published: 20 September 2011
... a pivotal role in determining its success. Customers require personalized services and full knowledge in order to ensure that their wealth is invested in a safe manner. Thus, it becomes vital for all financial institutions to have adequate knowledge of consumer perceptions regarding products and services...

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