Keywords: Consumer perception
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2018) 9 (3): 655–672.
Published: 12 September 2018
... Emerald Publishing Limited Licensed re-use rights only Consumer perception Islamic banks Adoption of Islamic banking Mixed-method B22 C38 F3 E58 G24 Pakistan is predominantly a Muslim country, with 95 per cent of its population being monotheistic followers of Islam. However...
Journal Articles
Journal of Islamic Marketing (2011) 2 (3): 259–273.
Published: 20 September 2011
... stage. © Emerald Group Publishing Limited 2011 Pakistan Islamic banking Consumer perception Barriers Branch network Islamic principles Consumer behaviour Islam With the rapid growth of the global economy along with the expanding economy of Islamic countries, Islamic banking...

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