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Keywords: Consumer perceptions
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2019) 10 (1): 150–167.
Published: 25 October 2018
... of the individual towards that act, and subjective norm represents the perceived social pressure to perform or not to perform that act (Ajzen, 1985 ; Ajzen, 1991). The TPB has been instrumental in studying consumer perception from the perspective of purchase and sales. Lo and Leow (2014) , in the Malaysian...

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