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Keywords: Consumer religio‐centrism
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2013) 4 (2): 134–149.
Published: 20 June 2013
... an integrated model by using consumer religio‐centrism and religious commitment to identify the collectivistic religion respondents and its impact on initial trust on web‐site. The sample 81 respondents consist of foreign and Chinese Muslim students from various departments of Chongqing University. The research...
