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Keywords: Consumer resistance theory (CRT)
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (7): 2019–2038.
Published: 03 January 2025
... to existing offerings (Kuhzady and Ghasemi, 2019). In this study, we are including this feature for further evaluation under the acronym MRE (marketing appeal of mobile-based electronic or digital money applications). Based on these findings and the consumer resistance theory (CRT), it can be hypothesised...
Includes: Supplementary data
