...Wahidur Rahman Purpose This study tackles the ethical integration of artificial intelligence ( AI ) in halal marketing. It tests how AI transparency, authenticity and value alignment shape Muslim consumer trust and buying decisions. The purpose of this study is to bridge rapid technological...

... influencer sponsorships, which threaten consumer trust and decision-making (Ekinci et al., 2025 ; Di Domenico et al., 2021). DM involves disseminating false or misleading information to influence consumer behavior, often through tactics like unsubstantiated claims, bait-and-switch...

...Darmawan Darmawan; Riska Prasasti Purpose This study aims to examine the determinants of consumer decisions in choosing Islamic financial products in Indonesia by integrating Brand Image Theory, Consumer Trust Theory and Source Credibility Theory within the Theory of Planned Behavior ( TPB...

...Mohd Rushidi Mohd Amin; Walton Wider; Vinesh Maran Sivakumaran; Lyu Yang; Ammar Asbi Purpose This study aims to develop a conceptual framework that explores how artificial intelligence ( AI )-driven solutions can enhance halal tourism and hospitality experiences by fostering consumer trust...

... consumer trust. In this model, consumer trust functions as a mediating variable, while regulatory frameworks serve as a moderating factor. Design/methodology/approach This study uses structural equation modeling using partial least squares with data collected from 913 Indonesian respondents through...

... at: dsayogo@ctg.albany.edu 08 07 2016 10 08 2016 23 01 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Product information Halal Halal certification Consumer trust Online traceability Smart disclosure Halal food...