... from animal sources of collagen to human users. This study aims to propose an alternative source of collagen using recombinant collagen-like protein (halal-based) and to analyze factors contribute to the probability of using this alternative source of collagen among consumers in Malaysia...

...Baker Ahmad Alserhan; Zeid Ahmad Alserhan Purpose – The purpose of this paper is to establish whether Muslim consumers qualify as a homogenous billion-consumer group and, if they do, ask if they have been researched adequately in comparison to the other established, three-billion consumer groups...

...Kalthom Abdullah; Mohd. Ismail Ahmad Purpose This research paper aims to explore the perceptions of Muslim consumers of the degree of compliance of Malaysian businesses to Islamic marketing practices and promotional strategies. Design/methodology/approach The perceptions of the Muslim...