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Keywords: Consumption values
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (10): 2550–2574.
Published: 20 October 2022
... between the consumption values and GPB of environment-friendly and energy-efficient electronic products market. It also examines the direct relationship between consumption values and GPB. Design/methodology/approach In this study, the theory of consumption values is combined with the moral identity...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2014) 5 (3): 344–365.
Published: 02 September 2014
...Tiong Thye Goh; Norazah Mohd Suki; Kim Fam Purpose – The purpose of this study is to explore a consumption values model for Islamic mobile banking acceptance and to identify any differences in perceived consumption values between Muslims and non-Muslims towards the use of Islamic mobile banking...
