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Keywords: Continuance to use
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (6): 2021–2046.
Published: 30 September 2025
... protection and fraud prevention initiatives, can enhance users’ trust and improve their loyalty. Originality/value This study of the role of data security on the continuance of use is highly relevant to Islamic digital banking, particularly as it is sensitive to cases related to the cyber-attacks...
