... model (HBM) to investigate the effects of subjective norms (SN), perceived behavioural control (PBC), halal certification and health consciousness on attitude; as well as the impact of attitude on promoting the intention to purchase halal cosmetic products among non-Muslims. Design/methodology...

...Nasreen Khan; Abdullah Sarwar; Booi Chen Tan Purpose Halal cosmetic products are considered as innovation and revolution in the cosmetic industry as they offer high-quality products that follow the halal compliance and meet the strict scientific guidelines. However...

...Tanti Handriana; Praptini Yulianti; Masmira Kurniawati; Nidya Ayu Arina; Ratri Amelia Aisyah; Made Gitanadya Ayu Aryani; Raras Kirana Wandira Purpose The purpose of this study is to analyze millennial generation purchase behavior on halal cosmetic products in Indonesia. Design/methodology...

..., pork and other items in any form; the rising awareness among Muslims has led to the rapid growth in demand of halal cosmetic products around the globe. This paper aims to present a framework of halal consumers’ purchase and explores the factors that Indian consumers consider while buying halal...