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Keywords: Cost advantage
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 813–829.
Published: 30 April 2020
...K. Noorliza Purpose The purpose of this paper is to examine the extent of emergent resource-capability, its configurations and its impacts on customer service innovation and cost advantages in the context of the halal dynamic environment. Design/methodology/approach The study performed...
