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Keywords: Cricket
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2013) 4 (2): 218–227.
Published: 20 June 2013
...Mazia Yassim Purpose The purpose of this paper is to review practices and research within the social change and community cohesion disciplines with a view to applying them in the context of British Muslims and cricket. The paper aims to discuss the role of sport and especially cricket to help...
