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Keywords: Cross-culture
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Journal Articles
Dien Mardhiyah, Ali Imaduddin Futuwwah, Fitriah Dwi Susilowati, Syuhaily Osman, Sri Gunawan, Achsania Hendratmi, Nidia Artanti Gozali, Nadia Ramadhani Nugroho Putri
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–23.
Published: 20 July 2026
... perceived enjoyment, attitudes and reuse intention in halal cosmetic shopping. Focusing on Muslim consumers in Indonesia and Malaysia, this study aims to examine the cross-cultural differences in the adoption of AR . Design/methodology/approach Data were collected through an online survey of 271...
