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Keywords: Customer
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Journal Articles
How risk-aversion level of return policies impact consumer trust in online shopping? An intercultural study in the Middle East
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (11): 2871–2886.
Published: 20 December 2022
...Kazem Askarifar; Yalda Dehbozorgi; Ali Alsafi Purpose This study aims to examine the relationship between the risk-aversion level of return policies and customer trust in online shopping in three countries in the Middle East. Design/methodology/approach In the first step, the different types...
Journal Articles
Contributing factors on the allocation of funds in the Islamic society: The case of financing tools for Islamic banks
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (4): 1074–1090.
Published: 14 May 2019
... experience and so on, which should be considered in designing the Islamic banking and financial tools. Originality/value Today, economics and marketing have shown that an enterprise needs to meet customer demand to succeed. In the field of Islamic banking and finance, financial firms and banks should...
