... loyalty intention through the mediating effects of Islamic trust, customer engagement and perceived value. Design/methodology/approach This research adopts a quantitative approach using structured questionnaires collected from 450 Muslim tourists who had prior experience accessing Muslim friendly...

...Muhammad Ahmed; Chengli Shu; Hammad Bin Azam Hashmi; Dan Luo; Syed Waqar Haider Purpose This study aims to explore the impact of the economic and entertainment value of social media celebrities’ messages on purchase intention, mediated by customer engagement and moderated by a recent social media...

...Kesmat AbdelAziz; Nor Hasliza Md Saad; Ramayah Thurasamy Purpose The purpose of this paper is to analyse the factors which influence value co-creation intention through customer engagement during the COVID-19 pandemic. This paper studies the online modest fashion small- and medium-sized...

... on the findings, new potential services are proposed for webstores for customer engagement, the need for expansion of product lines and safety measures for customers and staff during and post-COVID-19 era. Following the findings, a co-creative service design is proposed for webstores to revamp the business during...

...Abror Abror; Dina Patrisia; Okki Trinanda; Maznah Wan Omar; Yunia Wardi Purpose This paper aims to examine the impact of religiosity on Muslim-friendly destination performance, customer engagement and customer satisfaction; the mediating impact of Muslim-friendly destination performance, customer...

...Abror Abror; Dina Patrisia; Yunita Engriani; Susi Evanita; Yasri Yasri; Shabbir Dastgir Purpose The purpose of this study is to investigate the influential factors of customer loyalty to Islamic banks, namely, service quality, customer satisfaction, customer engagement and religiosity. Design...