Keywords: Customer loyalty
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Journal Articles
Journal of Islamic Marketing (2026) 17 (8): 2812–2831.
Published: 01 January 2026
...Dwi Suhartanto; Setiawan Setiawan; Feni Malinda Safitri Purpose This study aims to investigate how artificial intelligence ( AI )-enabled service features and perceived Shariah compliance jointly shape brand experience, satisfaction and customer loyalty in Islamic digital banking. It explores...
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Journal of Islamic Marketing (2025) 16 (9): 2543–2568.
Published: 28 February 2025
...Oday Hatem Falih; Bahareh Abedin; Mahmood Yahyazadehfar; Mohammad Safari; Erne Suzila Kassim Purpose This study aims to explore the key factors influencing customer loyalty in Islamic banking within the Iraqi market, as well as the consequences of loyalty. Despite the increasing global...
Journal Articles
Journal of Islamic Marketing (2025) 16 (2): 447–461.
Published: 15 August 2024
...Ahmad Syarief Iskandar; Muhammad Nur Alam Muhajir; Erwin Erwin; Fasiha Fasiha Purpose This study aims to test the empirical Islamic bank customer loyalty model with the perspective of mosques as customers. Design/methodology/approach The type of research used is quantitative to collect data...
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Journal of Islamic Marketing (2023) 14 (1): 128–145.
Published: 11 August 2021
... of customers during COVID-19 and how to engage with the customers to build trust and maintain loyalty that can go beyond the COVID-19? Customer loyalty Service co-creation Customer engagement Online shopping © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights...
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Journal of Islamic Marketing (2020) 11 (1): 66–80.
Published: 04 June 2019
...Dwi Suhartanto; Christopher Gan; Ira Siti Sarah; Setiawan Setiawan Purpose This paper aims to integrate and examine three loyalty routes (i.e. service quality, emotional attachment and religiosity) in developing customer loyalty towards Islamic banking. Design/methodology/approach Data were...
Journal Articles
Journal of Islamic Marketing (2019) 10 (1): 304–322.
Published: 28 November 2018
... in service companies influencing the customer loyalty and repurchase intentions. 06 04 2016 24 07 2018 27 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Although a research suggests that customers react to products or services...
Journal Articles
Journal of Islamic Marketing (2017) 8 (1): 140–155.
Published: 06 March 2017
... significantly changed because of an increase in the per capita income, global interaction, information and communication technologies and education (Ali et al., 2010). Customer loyalty is an important issue in the current highly competitive restaurant industry (Jang and Mattila, 2005...

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