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1-18 of 18
Keywords: Customer loyalty
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (8): 2812–2831.
Published: 01 January 2026
...Dwi Suhartanto; Setiawan Setiawan; Feni Malinda Safitri Purpose This study aims to investigate how artificial intelligence ( AI )-enabled service features and perceived Shariah compliance jointly shape brand experience, satisfaction and customer loyalty in Islamic digital banking. It explores...
Journal Articles
Ismah Osman, Faridah Hassan, Imani Mokhtar, Fatimah Setapa, Ririn Tri Ratnasari, Balkis Kasmon, Erne Suzila Kassim
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (11): 3257–3292.
Published: 28 April 2025
...Ismah Osman; Faridah Hassan; Imani Mokhtar; Fatimah Setapa; Ririn Tri Ratnasari; Balkis Kasmon; Erne Suzila Kassim Purpose This study aims to examine a proposed model concerning customer loyalty towards halal mart, specifically by identifying the influence of the components of corporate social...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (9): 2543–2568.
Published: 28 February 2025
...Oday Hatem Falih; Bahareh Abedin; Mahmood Yahyazadehfar; Mohammad Safari; Erne Suzila Kassim Purpose This study aims to explore the key factors influencing customer loyalty in Islamic banking within the Iraqi market, as well as the consequences of loyalty. Despite the increasing global...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (2): 447–461.
Published: 15 August 2024
...Ahmad Syarief Iskandar; Muhammad Nur Alam Muhajir; Erwin Erwin; Fasiha Fasiha Purpose This study aims to test the empirical Islamic bank customer loyalty model with the perspective of mosques as customers. Design/methodology/approach The type of research used is quantitative to collect data...
Journal Articles
Ismah Osman, Junainah Junid, Husniyati Ali, Siti Zahrah Buyong, Sharifah Zannierah Syed Marzuki, Nor'ain Othman
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (3): 682–719.
Published: 07 September 2023
..., disregarding consumers who may associate with other types of tourism and hospitality elements. Practical implications The results provide a fresh insight and a better understanding regarding the consumption values and all of its related components towards customer loyalty of the Muslim-friendly...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (9): 2188–2206.
Published: 31 August 2022
...Riyad Moosa; Smita Kashiramka Purpose This study aims to explore the relationship between the objectives of Islamic banking, customer satisfaction and customer loyalty in the South African context. Diving deep, this study also explores the relationship between customer satisfaction and customer...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1310–1324.
Published: 31 March 2022
... a significant impact on CI and keeping the customer’s loyalty. Additionally, religion and collectivism also moderate the relationship between CI and loyalty. Research limitations/implications From a managerial perspective, the study finding exhibits the significant effect, both directly and indirectly...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (1): 128–145.
Published: 11 August 2021
... of customers during COVID-19 and how to engage with the customers to build trust and maintain loyalty that can go beyond the COVID-19? Customer loyalty Service co-creation Customer engagement Online shopping © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (11): 2209–2231.
Published: 08 July 2021
... to identify whether corporate reputation mediates the relationship between and customer loyalty and corporate image in the takāful (Islamic insurance) context, from the viewpoint of Saudi Arabian customers. Design/methodology/approach An online survey was conducted through an adopted...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (2): 363–388.
Published: 16 March 2020
... questionnaires were collected from this study and the data were analyzed using the partial least square. Findings The result indicated that the marketing mix has a significant positive effect on customer loyalty through customer satisfaction both directly and indirectly. This study will be of interest...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (1): 246–263.
Published: 02 January 2020
...Jono Mintarto Munandar; Dewi Oktaviani; Yenni Angraini Purpose This paper aims to test the effect of customer relationship management (CRM) strategy on customer loyalty of bank customers. Design/methodology/approach The questionnaire derived from previous studies along with relevant literature...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (5): 1175–1200.
Published: 10 December 2019
... (Islamic insurance) in relation to service quality and relationship marketing. More importantly, the examination of the impact of both service quality and relationship marketing on corporate image is further established. Accordingly, corporate reputation and customer loyalty were further evaluated, along...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1691–1705.
Published: 02 December 2019
...Abror Abror; Dina Patrisia; Yunita Engriani; Susi Evanita; Yasri Yasri; Shabbir Dastgir Purpose The purpose of this study is to investigate the influential factors of customer loyalty to Islamic banks, namely, service quality, customer satisfaction, customer engagement and religiosity. Design...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1367–1387.
Published: 25 September 2019
...Farzana Quoquab; Nur Zulaikha Mohamed Sadom; Jihad Mohammad Purpose Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. To fulfill...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1327–1338.
Published: 29 August 2019
... and from the customers’ satisfaction toward the customers’ loyalty. The Shariah issues and family welfare were statistically insignificant to predict the customers’ satisfaction, which imply a big homework of Islamic finance academics and practitioners in Indonesia to educate people about Islamic...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (1): 66–80.
Published: 04 June 2019
...Dwi Suhartanto; Christopher Gan; Ira Siti Sarah; Setiawan Setiawan Purpose This paper aims to integrate and examine three loyalty routes (i.e. service quality, emotional attachment and religiosity) in developing customer loyalty towards Islamic banking. Design/methodology/approach Data were...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (1): 304–322.
Published: 28 November 2018
... in service companies influencing the customer loyalty and repurchase intentions. 06 04 2016 24 07 2018 27 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Although a research suggests that customers react to products or services...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (1): 140–155.
Published: 06 March 2017
... significantly changed because of an increase in the per capita income, global interaction, information and communication technologies and education (Ali et al., 2010). Customer loyalty is an important issue in the current highly competitive restaurant industry (Jang and Mattila, 2005...
