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Keywords: Customer preference
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Journal Articles
Assessing consumer preferences on halal service: the emergence of Sharia hospitals for Muslim consumer
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 22–41.
Published: 17 March 2023
...Nila Armelia Windasari; Ni Putu Desinthya Ayu Azhari; Ilham Fauzan Putra Purpose This study aims to examine customer preferences toward Sharia hospitals and to provide a new viewpoint by looking at consumers’ perspectives on choosing health-care services. Despite the growing demand for halal...
