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Keywords: Customer satisfaction index
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (3): 834–851.
Published: 29 July 2025
... offers a compelling context for the analysis. Design/methodology/approach This paper borrows the framework of the SERVQUAL model to design a five-dimensional service quality questionnaire and then analyses the responses given by the respondents using the Customer Satisfaction Index (CSI...
