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Keywords: Customer sentiment
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (7): 1859–1889.
Published: 01 June 2022
... emotions can be conveyed through reviews. Originality/value This study applies machine learning approaches to analyze and predict customer sentiment based on the review texts toward halal restaurants. 23 04 2021 12 07 2021 12 12 2021 07 04 2022 14 05 2022 © Emerald...
