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Keywords: Customers’ preferences
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Journal Articles
Majda Ayoub Juma Alzadjal, Mohd Fauzi Abu-Hussin, Maizaitulaidawati Md Husin, Mohd Yahya Mohd Hussin
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (11): 2378–2402.
Published: 10 June 2021
... the customers’ religiosity influence customer’s preferences towards Islamic Bank. The paper is organised as follow: First, Section 2 will identify religiosity and review the literature to highlight the role of religiosity in the Islamic banking customers’ preferences. Then, the theoretical framework...
