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Keywords: Cybernetics analysis
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (2): 622–644.
Published: 04 November 2021
..., in the halal cosmetics industry. Practical implications The results derived from the cybernetics analysis affirms the “outside-in” marketing perspective, thus stakeholders should continuously monitor changes in the halal cosmetics ecosystem to ensure to ensure sustainability and profitability. Small...
