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Keywords: Data envelopment analysis (DEA)
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (10): 2193–2207.
Published: 15 June 2021
... operating in different formats in the first two quarters of 2018–2020 are used in the study. The data are analyzed by using Data Envelopment Analysis (DEA). The inputs of the DEA model are personnel expenses, rent costs and advertising expenses; and the outputs are sales and profits, which are the main...
