...Jusuf Zeqiri; Kimberly Gleason; Vjollca Visoka Hasani; Omar Belkhouja Purpose This study aims to investigate how Halal labeling shapes purchase intention for Halal-labeled frozen foods in North Macedonia, a religiously heterogeneous and desecularizing emerging market. This study examines whether...

... of marketing analytics and machine learning techniques (Pearl, 2019 ; Varian, 2016) . Desecularization Methodology Theory Causality Hypothesis development Islamic marketing Modern societies are on the brink of “causal revolution” (Pearl and Mackenzie, 2018) . The developments in artificial...