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Keywords: Design
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (3): 689–708.
Published: 14 May 2019
...Rora Puspita Sari; Nabila Asad Purpose The purpose of this paper is, first, to examine the design requirements of Islamic fashion in the new product-development process; second, to explore the different practices of new product-development activities from successful and unsuccessful new product...
