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Keywords: Digital halal integrity
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–15.
Published: 14 September 2026
...Andriyansah Andriyansah; Fatia Fatimah Purpose This study aims to examine how green ergo-iconic value ( GEV ), a novel construct integrating ecological aesthetics ( EA ) and digital halal integrity, influences Muslim consumer purchase intention ( PI ) in Indonesia’s halal market. The research...
