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Keywords: Digitalization
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (4): 1051–1072.
Published: 03 December 2024
... in digitalisation within waqf activities. Design/methodology/approach The study used a quantitative approach to combine the Unified Theory of Acceptance and Use of Technology (UTAUT) and Diffusion of Innovation Theory (DIT) to comprehensively analyze the elements that affect the adoption of digital...
