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Keywords: Drivers
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Journal Articles
Exploring the drivers of social media marketing in Malaysian Islamic banks: An analysis via smart PLS approach
Available to PurchaseHassanudin Mohd Thas Thaker, Ahmad Khaliq, Abdollah Ah Mand, Hafezali Iqbal Hussain, Mohamed Asmy Bin Mohd Thas Thaker, Anwar Bin Allah Pitchay
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (1): 145–165.
Published: 06 February 2020
... context. This research is considered to be among the primary attempts to examine the drivers of social media marketing and customers’ intention to subscribe to Islamic banking products in Malaysia. Hassanudin Mohd Thas Thaker can be contacted at: hassanudint@sunway.edu.my 09 05 2019 30 06...
