... policies and risk-aversion levels were determined in the first phase. Research hypotheses were tested in the second phase. E-Commerce Online shopper Customer Behavior Risk All businesses strive to direct merchandise from production to consumption through distribution channels to ensure...

... e-commerce include celebrity endorsers (Aprilia and Hidayati, 2020), language features (Suryananda and Rivia Himmawati, 2018) and shopper’s loyalty (Herliana et al., 2019). However, none of those preceding works has publicly investigated the predictors that were found to be the top key...

...Afshan Azam; Fu Qiang; Syed Ali Abbas; Muhammad Ibrahim Abdullah Purpose The purpose of this paper is to develop, test and argue in support of the parsimonious, yet explanatory, collectivistic religion affiliated trust model in e‐commerce. Design/methodology/approach This article develops...