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Keywords: Edu-tourism
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Journal Articles
Hazrin Izwan Che Haron, Hamdy Abdullah, Mazuri Abd Ghani, Sheikh Ahmad Faiz Sheikh Ahmad Tajuddin, Fahru Azwa Mohd Zain
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (1): 54–95.
Published: 27 May 2025
... The methodology includes study involved with tourists and visitors in seven different edu-tourism destinations. A total sample size of 384 participants has answered six sections of questionnaires and the EFA determined components which supported by statistical tests like Kaiser–Meyer–Olkin and Bartlett’s test...
Journal Articles
Hazrin Izwan Che Haron, Hamdy Abdullah, Sheikh Ahmad Faiz Sheikh Ahmad Tajuddin, Fahru Azwa Mohd Zain, Nurul Aisyah Awanis A. Rahim
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3683–3726.
Published: 25 June 2024
...Hazrin Izwan Che Haron; Hamdy Abdullah; Sheikh Ahmad Faiz Sheikh Ahmad Tajuddin; Fahru Azwa Mohd Zain; Nurul Aisyah Awanis A. Rahim Purpose This paper aims to investigate the relationships between key mediators, namely, Muslim-friendly context and the intention of tourists to revisit edu-tourism...
