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1-13 of 13
Keywords: Egypt
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–21.
Published: 17 March 2026
...Mostafa Mahmoud Kamel Saadeldin Purpose This paper aims to understand Muslim consumers’ marriage dynamics in the current time of globalisation and consumer culture across generations; hence, the study explores Muslim consumer behaviour and Islamic conditions connected with marriage in Egypt...
Journal Articles
Omar Alsetoohy, Omaima Munawar Albadry, Viju Mathew, Mahmoud Abou Kamar, Rania Mohamed Menesy, Fuad Alhamdi, Nasser Al-Monawer, Samar Sheikhelsouk
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (4): 1438–1458.
Published: 28 November 2025
... ) within the hotel industries of Egypt and Saudi Arabia. It also examines the moderating effect of Islamic work ethics (IWEs) on these relationships. Design/methodology/approach A cross-sectional quantitative survey was administered to 514 frontline employees working in the hospitality sectors of Egypt...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (11): 3084–3114.
Published: 11 June 2024
... academics and practitioners in various ways. The research framework provides insights into how CRM can be conducted in a different socioeconomic context. As a developing country, Egypt shares many characteristics with other developing countries, such as poor infrastructure and high poverty rates and shares...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 361–396.
Published: 04 July 2023
... by RG. In addition, this research attempts to investigate the significant relationship between IABP and the components of the theory of planned behavior in the apparel industry in Egypt. Design/methodology/approach This research adopts a quantitative research method to provide insights relating...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (12): 2759–2777.
Published: 12 August 2021
...: what role does it play, how, to what degree and where? The next sections will explore these concepts and classifications in more detail. RQ1. What do Millennial Muslims in Egypt perceive as offensive in advertising? RQ2. What is the attitude of Millennial Muslims in Egypt...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (3): 627–630.
Published: 09 December 2020
.../coronavirus/? 2. Available at: http://portal.mohesr.gov.eg/en-us/MediaCenter/Pages/EventsDetails.aspx?eventID=27&lst=Events 3. Available at: www.bristol.ac.uk/academic-quality/approve/approvalguidance/intendedlearningoutcomes/ References Alaa El-Din , M. (2020), “ Egypt...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1873–1891.
Published: 27 April 2020
... customers in two major cities in Egypt, namely, Cairo and Giza. Findings The results supported the positive effect of CE and SCs on customer retention (CR) to conventional banks. Value equity has direct positive effect on CR. In addition, SC significantly mediated the relationship between relationship...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (2): 305–328.
Published: 11 June 2018
... financing in Egypt. Design/methodology/approach This research is a quantitative study that uses surveys on 1,125 current micro-credit consumers in Cairo and Upper Egypt using multi-staged cluster sampling technique. Descriptive and inferential analyses were used to explain results. Findings...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2014) 5 (3): 414–445.
Published: 02 September 2014
.... According to The Central Intelligence Agency USA (2014) , religion in Egypt constitutes 90 per cent Muslims and 10 per cent Christians. The Islamic culture is believed to have a great influence on most of the Egyptian values (Goldschmidt, 2004). The supportive influence of Islamic teachings sets more...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2013) 4 (1): 51–63.
Published: 22 March 2013
... of the street visuals being semiotic analysis. Findings The main social and religious values communicated between citizens in Egypt and Germany were about freedom, peace, unity, and victory. These street visuals help in communicating social and religious values to citizens of a country at the time...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2013) 4 (1): 80–100.
Published: 22 March 2013
... the hypothesized relationships. Originality/value This paper examines brand trust from a multi‐dimensional perspective to evaluate consumer doubts towards new products in the Egyptian context. Brand trust Consumer doubt toward new products Risk aversion and the Egyptian culture Egypt Brands Consumer...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2012) 3 (3): 255–282.
Published: 14 September 2012
... of youth materialism in Egypt along with parental influence in the transmission of materialistic values and hence building up recommendations and programs for impeding this phenomenon. Design/methodology/approach The empirical investigation was conducted through pursuing a mix of qualitative...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2011) 2 (3): 225–245.
Published: 20 September 2011
... insurance) in Kuwait and Egypt. Second, to validate Hofstede's claim regarding the homogeneity of Arab culture which he believes is dominated by the Islamic religion. Design/methodology/approach The study was undertaken among 462 employees from three Takaful organizations in Kuwait and Egypt. The sample...
