Keywords: Egypt
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Journal of Islamic Marketing (2024) 15 (2): 361–396.
Published: 04 July 2023
... by RG. In addition, this research attempts to investigate the significant relationship between IABP and the components of the theory of planned behavior in the apparel industry in Egypt. Design/methodology/approach This research adopts a quantitative research method to provide insights relating...
Journal Articles
Journal of Islamic Marketing (2022) 13 (12): 2759–2777.
Published: 12 August 2021
...: what role does it play, how, to what degree and where? The next sections will explore these concepts and classifications in more detail. RQ1. What do Millennial Muslims in Egypt perceive as offensive in advertising? RQ2. What is the attitude of Millennial Muslims in Egypt...
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Journal of Islamic Marketing (2013) 4 (1): 80–100.
Published: 22 March 2013
... the hypothesized relationships. Originality/value This paper examines brand trust from a multi‐dimensional perspective to evaluate consumer doubts towards new products in the Egyptian context. Brand trust Consumer doubt toward new products Risk aversion and the Egyptian culture Egypt Brands Consumer...
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