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Keywords: Elaboration likelihood model
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3649–3665.
Published: 21 June 2024
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Online reviews e-Word-of-mouth Technology acceptance model Elaboration likelihood model Purchase intention Mobile apps A mobile application, commonly referred to as a “mobile app”, is a software application...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (3): 645–679.
Published: 04 November 2021
... of purchase intention through the lenses of the elaboration likelihood model (ELM). Design/methodology/approach The positivist paradigm approach has been used to test the proposed mediation model using structural equation modelling. Responses of 313 Indian Muslim women who read reviews shared on various...
