... categories which are functional brand attribute, emotional brand attribute and spiritual brand attribute. The consequence of corporate brand image on the other hand is loyalty. Design/methodology/approach A self-administered survey was used to collect data from experienced Islamic banking customers...

...Ian Michael; Thomas Ramsoy; Melodena Stephens; Filareti Kotsi Purpose This applied neuroscience study aims to understand how direct and unconscious emotional and cognitive responses underlie travel destination preferences. State-of-the-art neuroscience tools and methods were used, including...