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Keywords: Employee relations
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2010) 1 (2): 177–188.
Published: 25 June 2010
... shares to them. Brand extensions National cultures Employee relations Advertising Automotive industry Iran Societe Annonyme Iranienne de Production Automobile (Saipa) was established in 1966, as an Iranian‐based car company in Tehran. Their focus lay initially in producing cars...
