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Keywords: Essentialism
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2011) 2 (3): 246–258.
Published: 20 September 2011
... lifestyles. © Emerald Group Publishing Limited 2011 Islamic marketing Muslim consumers Islamic market segmentation Essentialism Halal market Islam Ethnography The interest in understanding the relationship between Islam and consumption and marketing practices has been increasing...
