Keywords: Ethics
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Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2024) 15 (12): 3804–3819.
Published: 25 June 2024
... aims to conduct a systematic bibliometric review to address ethical issues across the halal food supply chain (HFSC), as well as to identify the ethical challenges that food handlers face in ensuring authenticity, compliance with Shariah law and avoidance of contamination with non-halal ingredients...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2010) 1 (3): 220–230.
Published: 24 September 2010
...Jibrail Bin Yusuf Purpose The paper aims to examine sales promotional practices in Ghana, weighing their ethical implications from an Islamic perspective and investigates whether they meet Islam's ethical requirements to merit Muslims' patronage. Design/methodology/approach The paper uses...
Journal Articles
Journal of Islamic Marketing (2010) 1 (2): 107–123.
Published: 25 June 2010
... in attempting to house it within these constructs; it is akin to attempting to contain the oceans. Instead marketing and brand thinking has to adapt in order to accommodate and preserve the essence of what Halal actually is. Brands Marketing Islam Ethics Halal [1] is an Arabic...

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