...Robaka Shamsher; Fatema Johara; T. Ramayah; Shehnaz Tehseen; Syed Arslan Haider Purpose This study aims to explore the significance of hedonic motives, social media usage and masstige tourism experience in driving tourists’ revisit intention and eudaimonic well-being, focusing on the context...

...-being, subsequently promoting place attachment. In addition, hedonic well-being and spiritual beliefs improve eudaimonic well-being. Finally, place attachment and spiritual beliefs foster destination loyalty. Practical implications Islam-related tourism managers should enrich visitors’ experiences...