Keywords: Experiential value on halal fashion
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Journal Articles
Journal of Islamic Marketing (2025) 16 (4): 977–1002.
Published: 18 November 2024
... Equation Model analysis method with the AMOS 22 software. Findings The results showed that all hypotheses were accepted with significant positive influences, including experiential value in halal fashion on authentic happiness, experiential satisfaction and luxury fashion behavioral intention...

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