Keywords: Explicit attitude
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Journal Articles
Journal of Islamic Marketing (2015) 6 (3): 314–330.
Published: 14 September 2015
...Wahyu Tri Setyobudi; Sudarso Kaderi Wiryono; Reza Ashari Nasution; Mustika Sufiati Purwanegara Purpose – The purpose of this paper is to explore the implicit and explicit attitude toward Islamic bank and how it influences desire to saving at an Islamic bank. Although the Islamic bank system has...

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