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Keywords: Extended theory of planned behavior (TPB)
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Journal Articles
Halal vaccination purchase intention: A comparative study between Muslim consumers in Malaysia and Pakistan
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 670–689.
Published: 31 March 2020
... vaccinations for their children. The study applies the extended theory of planned behavior (TPB) and self-congruity theory to analyze the determinants that can influence the purchase intention of Muslim consumers in Malaysia and Pakistan. It provides useful insights into the mindset of the Muslim consumers...
