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Keywords: Extended theory of planned behavior (TPB)
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 670–689.
Published: 31 March 2020
... Religiosity Extended theory of planned behavior (TPB) Multi-group analysis MGA Henseler’s MGA Permutation test In the recent past, the Muslim community has emerged as a growing and attractive consumer market for brands all over the world. The Halal industry has spanned the boundaries of “meat...
