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Keywords: External factors
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Journal Articles
Journal of Islamic Marketing (2023) 14 (8): 2045–2069.
Published: 25 July 2022
... as compared to external factors. Some of the factors are common with factors in current literature such as dealing with local competition, however, many new factors as well have been identified like brand essence/meaning, internal marketing, top management support and entering mature markets. Cultural...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (5): 1143–1170.
Published: 07 January 2021
...Aries Susanty; Nia Budi Puspitasari; Sumunar Jati; Oktivia Selvina Purpose The purpose of this paper is as follows: first, this study aims to identify the impact of internal and external factors on the implementation of halal logistics (IHL). Second, this study aims to investigate the impact...

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