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Keywords: Extravagance
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2015) 6 (2): 188–208.
Published: 08 June 2015
... on consumable goods only like the secular consumer, yet his model was still based on the conventional utility maximization theory. © Emerald Group Publishing Limited 2015 Consumption Moderation Extravagance Miserliness Muslim consumer behaviour Prodigality Islamic market segment has...
