Keywords: Fashion
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2017) 8 (3): 430–443.
Published: 11 September 2017
...Fadila Grine; Munazza Saeed Purpose The purpose of this research is to analyze the motivation behind the hijab behavior in a multicultural environment of Malaysia; it is a religious obligation or fashion behavior. In an analytic thinking of motivation in influencing women in wearing a hijab...
Journal Articles
Journal of Islamic Marketing (2015) 6 (1): 95–108.
Published: 09 March 2015
...Dalia Abdelrahman Farrag; Mohammed Hassan Purpose – The purpose of this paper is to measure the impact of the different religiosity dimensions on the attitude of Muslim youth towards fashion. Design/methodology/approach – To understand the relationship between religiosity and Muslim youths...

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